Buzz Marketing for Technology

JULY 20, 2011

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend).

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

DECEMBER 8, 2010

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

AUGUST 10, 2009

Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet.

CPA 100

CPA Cost CPM Price 100

Buzz Marketing for Technology

JUNE 23, 2009

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). For example if you want to target MBA graduates that are 3-5 years out of school and working in Southern Connecticut that like Classic Rock music whose favorite food is Sushi – you can do that!

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

FEBRUARY 23, 2011

And if you can officially measure impression data across all of these forms of media then you can attach a CPM to that number and define the Media Equivalent Value (MEV) you can get by participating in Social Media.

CPM 252

CPM Facebook ROI Metrics 252

Buzz Marketing for Technology

FEBRUARY 9, 2011

They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. They gather 40 million sources of data per day – news + social media to help you understand what’s driving your sentiment within social media. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275