article thumbnail

7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Track your fellow competitors on Keyhole 2. Know the best practices and strategies that are working in your niche.

Tools 52
article thumbnail

7 Simple Ways to Lower Your Facebook Cost Per Click

Hootsuite

Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. Let’s take a look.

Cost 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Shopping and fashion. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). If you enjoyed this post, sign up to our newsletter mailing list and we’ll let you know when the next issue in this series is published.

article thumbnail

22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

Pro tip: Publish carousel posts to get more audience engagement. A UGC campaign promotes awareness of your brand through the hashtag and (bonus) provides you with fresh content to publish. You can also structure your campaign around cost per click (CPC) — a set price for every click your ad generates. Creating savable content.

Campaign 145
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Shopping and fashion. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). If you enjoyed this post, sign up to our newsletter mailing list and we’ll let you know when the next issue in this series is published.

article thumbnail

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

That is the one KPI that matters in this case — not CPC or CTR, for example. Particularly for very visual products (like fashion), photo shares should be tested. But running ad sets to the same ad (published or unpublished post) will help consolidate comments. Your focus is on the cost per desired action.

Cost 113
article thumbnail

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

They are not only bloggers, but many are also published authors, entrepreneurs, CEOs, experts in their niche, and overall inspirations. Ali’s Blog covers business, fashion, finance, personal development, and more. Her blog, Cameron Chapman , covers books, crafts, fiction, publishing, and other writing related topics.

Blogger 168