A Beginner’s Guide to Microsoft (Bing) Ads in 2023
Hootsuite
MARCH 16, 2023
Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? You’ll actually be displayed across multiple sites, as they own Bing, MSN, Yahoo, and AOL.
Let's personalize your content