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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per click (CPC): The amount you had to spend for each click. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs.

Analytics 154
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. Bing Network continue to see growth; Google leads in mobile. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 Google and Yahoo!-Bing

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads. If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories. Don’t let them do your bidding.

Campaign 152
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120
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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Number of people using mobile phones around the world: 5.20 More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too.

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