Most Social Media Ads Reach Only 5% Of Their Target Audience
The Realtime Report
APRIL 20, 2022
In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs. The Drop in CPM & CPC Only for Post Engagement Campaigns. The main difference is that the cost of these ads (CPC and CPM) is decreasing along with increasing audience saturation.
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