Measuring Customer Experience for B2B Marketers
Oktopost
JANUARY 12, 2021
of B2B professionals said customer experience is now their top priority for the upcoming five years. B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Source: B2BInternational. How is B2B CX Different from B2C CX?
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