#measurePR Recap (November 2015): Measuring Multimedia
Waxing UnLyrical
NOVEMBER 20, 2015
Orla Graham shared this insight: A3 Most important thing is not to treat the various forms of media in isolation – integration, correlation are key! So did Kelly Byrd : A3: Multimedia = views, reach, (impressions if you MUST), engagement (likes, comments, shares, etc.), measurepr.
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