Buzz Marketing for Technology

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

Cost per Acquisition (the old CPA) has been around since the dawn of the internet. Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born.

CPA 100
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Redefining the Role of the CMO

Buzz Marketing for Technology

Don't care about the price of media as long as it meets the target CPA. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.

CPA 100
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A Design Framework for Electronic Cognitive Apprenticeship

Buzz Marketing for Technology

Bonk is a former CPA and corporate controller who. Feng-Kwei is interested in the. process of designing and developing learning and information systems, the uses of multimedia technologies to enhance human learning and performance, and the design and implementation of knowledge management systems. Dr. Curt J. received his masters and Ph.D.

Analysis 100