Waxing UnLyrical

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The B2B End Around

Waxing UnLyrical

And of course that “B” with which you are dealing is made up of people as well. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Of course much of this is based on you manufacturing a great product and standing behind it. You aren’t a “B” at all. You are a person.

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#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. shonali A2, p.2 2 – Try telling a mgr. Sales matter. Gerard Corbett chimed in: A2. measurepr.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

After auditing a class on internet marketing, they paid the professor of their course to create a website for them. The new approach paid off, resulting in attention from customers, media, and retailers. You could see the look of excitement on people’s faces. They also were able to find buyers in Houston dog parks on a few occasions.

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Capturing Attention: The First Step to Action

Waxing UnLyrical

” Not literally, of course, but you get my drift. As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers.

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. ” Of course, a lot of this can be measured. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In

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The Decision

Waxing UnLyrical

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Of course, the ads are going to be online practically instantly, so I probably don’t have to watch the Super Bowl. I know it’s a business.

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