The B2B End Around
Waxing UnLyrical
OCTOBER 5, 2011
And of course that “B” with which you are dealing is made up of people as well. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Of course much of this is based on you manufacturing a great product and standing behind it. You aren’t a “B” at all. You are a person.
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