Small Business Mavericks

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Do You Need Multiple Retail Channels?

Small Business Mavericks

Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? Of course, no one can guarantee that you’ll make any sales. You have a brick-and-mortar store and a website.

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Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook.

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When Social Comes To Your Automobile

Small Business Mavericks

For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. Here’s another scenario: Suppose a customer of yours is driving by your retail shop. Of course, right now it’s just a pipe dream. Awesome, right? I think it would.

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Amazon Goes Local

Small Business Mavericks

That’s right, Amazon.com, the online retail giant. Of course, being a customer of Amazon, they have my IP address. If you think Groupon is a good deal and enjoy making daily deals, or taking advantage of the daily deals offered by other local businesses in your area, then you’ll likely fall in love with Amazon.

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Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Of course, the product has to be an exact match. Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners.

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Would An Online Presence Save Your Business?

Small Business Mavericks

There’s been a rather large contraction of the retail sector around the country, in fact, around the world. Better yet of course are those bookshops that have a checkout process and who are prepared to mail off those purchases. At the same time, there has been a huge explosion in online buying by consumers.