Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
Idaconcpts
MAY 12, 2012
Of course, PPC isn’t right for everyone. Even if you search engine optimize all of your site’s content and start networking with other sites to get some link juice, you’re still going to have to wait a few months for the search engines to catch on and move you up the ranks. PPC is instantaneous.
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