Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160

Questions Social Media Consultant Education 160

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Of course it’s not rally that simple and that leads to the inevitable and important metrics discussion. Great, cool, you’re on the right track.

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? And of course, there’s the ongoing social media ROI debate : how do I measure this? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 23, 2011

Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. A blogger raises a question about your company’s financial outlook. And in social media, the whole world can see how fast (or not) your response time is. Workflow capabilities.

Tools 193

Tools Social Media Sysomos Vocus 193