Waxing UnLyrical

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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. And what we uncover, during the course of the workshop, is how to learn to engage without fear — regardless of who’s on the other end—because it’s only then that true engagement comes into play. This is true.

Questions 100
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Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

While we had access to world-class professors (I mean… there’s a reason they’re at Harvard), some of the more technical courses could have been better structured, IMHO. Questions I am often asked about HBAP. I have no idea; only you can answer that question. I cannot tell you that I loved every minute of HBAP.

Analytics 246
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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This document answers key questions such as: What is the background of the initiative? The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” A good starting point is to develop a brief. Why is it being done? What do you want to achieve?

Strategy 220
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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis. That’s a mistake, of course—reputational risk can come in many forms: A3. In question 5, we looked at the differences between legality, morality, and ethical behavior.

Committee 119
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Libya – The Long Road to Stability Continues

Waxing UnLyrical

That’s a question I’m sure most people here ask themselves constantly. Recently, our car was stopped by unarmed police (the guns were in their car, of course) and our driver fined for using his cell phone. Of course, only one of those outcomes is positive. Are things in Libya really getting better?

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#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

What really impresses me about Sean is not just his determination to secure a good entry-level PR position, and realizing he needs to keep his skill set updated (hence the Virtuoso Master Course) in order to do so, but his cheerful outlook on life. How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers?

Delicious 100
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A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. Open-ended questions can guide the discussion and help you get the information you need. Be prepared. A Little Bit of Conversation.