The Marketing Blog

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Dear Airtel: It is about Customers & Conversations

The Marketing Blog

I hadn’t event finished the above question and I quickly recalled the argument that I had with the customer service executive of our internet service provider. Having a twitter presence has become fashionable, how many use it effectively is the question!! “When was the last time I faced a problem? I asked myself.

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The Power of Product Packaging

The Marketing Blog

Understandably they had bought it several months back, but then again it throws a couple of questions in your mind. Put your thinking caps on as a customer and try to answer the following questions: Is your buying behavior affected by the quality of packaging? But it does play an important role when the product security is questioned.

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Live Blogging - OSS Camp Delhi 08-09 September 2007 @ Day 1

The Marketing Blog

Home About In the Media Questions which make you think. I think OSSCamp needs to mature up a bit, and I am sure that it will in due course. I think OSSCamp needs to mature up a bit, and I am sure that it will in due course. No questions about that. Turned six months old & Freed.in September 8, 2007.5:29

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Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

Questions are already being raised about ethics, integrity, merit and even possible spam. Rather than criticizing the move, lets try to look at it from an Indian perspective and see if we can draw some merits out of this. . Another brainwave of Mr. Yadav for generating bulk revenue for the Indian Railways.

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Building a People Centric Organization

The Marketing Blog

(via wikipedia) One fine evening my colleage Polo asked me something: I also have a question. The question was definitely good and very valid. Off-course she didn’t know that she wasn’t the only one. Why are you asking me about the working environment?? This office belongs to each one of us.