Small Business Mavericks

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Facebook Offers In-Browser Skype Chat

Small Business Mavericks

Of course, it happened sooner than I thought it would. They can, of course, do that if they want. But what if they have a question about your service or product? I have a question about your red, white, and blue widget. I said it was going to happen. Facebook is now offering Skype video chat. No need to Like the page.

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Stuck On Starting A Blog? Start Hereā€¦

Small Business Mavericks

Start with the Frequently Asked Questions (ask your customer service reps what they are if you need to) and answer one question in each post. Think about who the people are that ask that question, and why that question is asked. Now answer it as if you were writing that customer a letter in reply to their query.

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Two Things Every Business Website Should Have

Small Business Mavericks

You want to find what you are looking for, and you want to find answers to your questions. If your customers want something different than these, of course that’s something your business website should have because the site is for the purpose of engaging and converting customers, right? Why else would you be on that site?

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Google Updates Its Algorithm Again

Small Business Mavericks

If you can ask Google a question and get a direct answer in the SERPs, then why do we need any other websites? The big question for search marketers concerning this new update is this: How should I produce content going forward so that it has a reasonable chance of obtaining a respectable search engine ranking? Think about that.

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Is There A Perfect PPC Account Structure?

Small Business Mavericks

Of course, everyone has an opinion. Contributor Sam Owen explores the discussion on Search Engine Land where he asks the question, “ What’s a Good PPC Account Structure, Anyway? It’s kind of like asking which pizza is the best, don’t you think?

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Your Content Marketing Should Be Originalized

Small Business Mavericks

Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?”

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Funny Google Search: ā€˜I Donā€™t Get Twitterā€™

Small Business Mavericks

So when I chose that search query to see what Google would return, of course I got about 1.7 million results promising to answer the question. So then they searched Google by typing in that search query to see if maybe Google could tell them how to get it. That’s pretty funny. Are there really that many people who do get Twitter?

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