Mindjumpers

JANUARY 17, 2013

Graph Search offers an entirely new way to explore your social life by asking questions in a natural language and even very specific queries. But the investors’ question remains: How will Facebook make money out of it? And of course an advertiser would want to target that intent. That’s what search ads are for.”

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Social Graph Facebook Foursquare MySpace 205

Mindjumpers

JANUARY 3, 2011

For the “intensive” Twitter and Facebook users this could seem like an extremely low number but let’s not forget that people using some social media a lot (depending on which ones of course) often are active in just a few industries like for example marketing, media and ICT. A second question is of course “what is a brand”?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

MARCH 28, 2011

And then there’s of course the great potential within social media that faces the same challenges and questions. We are of course interested in knowing more about how Thomas sees the role of social media within user experience at current time. “, he says. User experience and social media.

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Conference iPad Mobile Focus Group 238

Mindjumpers

DECEMBER 9, 2010

Instead of Disney doing their own promoting of how wonderful their parks are, they get their community to do the promotion for them – which of course gives a more authentic feeling. There are two questions you need to ask yourself: What value do our page bring our customers? The most dedicated fans are probably your best marketers.

Facebook 277

Facebook Community building Technorati Communities 277

Mindjumpers

DECEMBER 28, 2010

During the year of 2010, we have gained more readers on our blog, which we of course are very happy about. We will of course keep looking for these best practices, as well as be giving our best advice on how to manage different social media platforms, as these offer great possibilities to involve and engage with users.

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

NOVEMBER 1, 2010

In addition, useful information – and of course creating dialogue – is a part of maintaining customers and creating an even broader network. For Companies: 10 Questions to ask yourself before entering social media. When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc.,

Marketing 213

Marketing Technorati Social Networking LinkedIn 213

Mindjumpers

OCTOBER 12, 2012

Each day, Oreo shared an image of a cookie depicting all thinkable (and unthinkable) events of the day in question, such as important milestones or current events. Using milestones and popular-culture events to engage.

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Campaign Engagement Tumblr Eventful 255

Mindjumpers

MARCH 23, 2016

Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. The question now is, does Instagram need it too? A key question here is, will the quality of posts increase due to content ‘needing’ engagement to push through?

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Feed Feedly Instagram News 100

Mindjumpers

SEPTEMBER 9, 2010

But of course social media policies also are drafted as guidelines for your employees. And, yes, of course there can be some ‘rules’ Dynamic markets, new technologies and emerging trends Adapt your guidelines (and your training programs) as you are learning about social media marketing by doing it.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

AUGUST 4, 2010

Well, of course you can also define it as a buzzword being hyped a certain way like many other new phenomena on its way into the more mainstream. The presentation argues that we no longer need to question what social media is, but rather what social media is now. No, it is not just a buzzword.

Social Media 237

Social Media CSR Disqus Fashion 237

Mindjumpers

SEPTEMBER 14, 2011

And of course that’s good, since we get a chance to be inspired by some very cool stuff! This can be done by offering a chance to win something, e.g. by making them answer a question and then forward it to friends, which each gives an extra entry in a competition. The top 10 list.

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Campaign How To Microsoft List 256

Mindjumpers

FEBRUARY 2, 2011

However, when running a smaller company, it is of course not as comprehensive. All emerging media team employees complete customer service training to ensure they are well-prepared to address customer questions and issues directly and expeditiously. Great opportunities in a collaborative social media strategy.

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Airlines Social Media Collaboration Travel 232

Mindjumpers

AUGUST 19, 2010

Facebook has of course also taken privacy into consideration. When you check in you can also tag the friends who are with you or post an update to go with it. Then you can see all the people who are checked in at the same place as you. So you are able to control what you want to share or you can delete your checkins.

Foursquare 187

Foursquare Facebook Disqus Applications 187

Mindjumpers

AUGUST 19, 2010

Facebook has of course also taken privacy into consideration. When you check in you can also tag the friends who are with you or post an update to go with it. Then you can see all the people who are checked in at the same place as you. So you are able to control what you want to share or you can delete your checkins.

Foursquare 178

Foursquare Facebook Disqus Applications 178

Mindjumpers

JULY 16, 2010

At client meetings I often gets asked questions like – what’s the future for Facebook? And for the movie – I will of course see it, but no doubt a lot of valuable business insights will be lost in a big motion picture, so if you really want the understanding of Facebook – read the book. Why do they change this and that?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

NOVEMBER 28, 2013

I had a chance to sit down with Sophia Robinson, the director of Lotje´s story called “My Beautiful Broken Brain”, asking her a few question about Lotje, the project and how people can help. Over the course of the last 2 years, I have had the privilege to witness a truly remarkable story unfold.

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Film iPhone Project Meeting 227

Mindjumpers

JULY 23, 2010

And we will of course urge you to read the full blogpost on WorldClass Hotel Marketing News. As a final piece of advice, I recommend that you make sure to plan your social media strategy in same manner as you plan all other business activities.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

JULY 12, 2010

They try to tell the right stories, combine the proper social networks to get them told (or shared if you prefer), and of course identify the so-called ‘influencers’. Identifying the influencers: looking beyond the obvious Of course, there’s more than just the purchasing aspect. You can take it much further.

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Influencer Forums Reputation Blogger 216

Mindjumpers

NOVEMBER 26, 2015

Of course every message has to be clear and concise. So remember to question everything. Meaning that it needs to be relevant and valuable to the consumer. The Secret to Success. No one has the secret recipe for creating really great content that goes viral. What we do know is that we need to start off with empathy. What’s the context?

Marketing 100

Marketing Compete Engagement Cost 100

Mindjumpers

AUGUST 1, 2012

This is illustrated in the below figure: Being aware of this difference in a brand’s demographic user profiles can help the brand adapt its online strategy to affect the behaviour of specific segments as the final aim is of course to increase sales.

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Retail Report comScore Brands 230

Mindjumpers

AUGUST 30, 2012

Today, customers expect to find or be given answers to their questions on a brand’s Facebook page or other social media channels, so fulfilling this expectation definitely gives some credit! Of course, it’s only a small percentage of the fan base that actually sees a brand’s post, but there’s no need to overdo it.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

SEPTEMBER 6, 2010

This will of course vary from business to business so have a think about these following questions to help determine how you can set the scene and what areas your policy should be covering: 1. Do your employees have a basic understanding of what social media is?

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

This will of course vary from business to business so have a think about these following questions to help determine how you can set the scene and what areas your policy should be covering: 1. Do your employees have a basic understanding of what social media is?

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

OCTOBER 21, 2011

People talking about this: number of unique people who have created a story about your page within the last week (by liking or commenting on page, answering a Question, mentioning page etc). You should of course also consider your final goal of your social presence, since this should not only focus on gaining the highest amount of fans.

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Facebook Overview Consultant Engagement 241