Dave Fleet

NOVEMBER 22, 2010

Over the course of its history to-date, communications has evolved from one-to-one, to one-to-many, to many-to-many. So, the question becomes not whether to respond, but how, because if you stick your head up, vomit your messages all over anyone who will listen, then disappear, you’re not going to convince anyone.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JUNE 15, 2010

For one, it gives a great answer to the “what’s the ROI of this pitch&# question (which even traditional media relations hasn’t solved yet) but also it helps you to figure out who you need to build relationships with and on whom you should focus your pitching. I do think they need to answer the privacy questions, though.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

APRIL 4, 2018

When I got into that space, there were no college or university courses on it. Ask smart questions. Over the course of your career, you will have a lot of career choices to make and – if you’re good – opportunities presented to you. Listen more than you talk, and when you do talk, ask smart questions. Twitter was new.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

MAY 24, 2011

Of course we wouldn’t. So that brings me back to the question, what information does share of voice provide that guides an action? What if their factories just burned down and there is endless discussion as to whether they will be able to survive the quarter? Would we recommend our client to seek more coverage just to match this?

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

APRIL 16, 2013

Perhaps it was because of the my experience in 2008; perhaps because so many people I know were on the course yesterday. Questioning. I don’t know the answers to the questions I posed earlier. It probably sounds silly, but it felt like an attack on a little piece of me. Happily all of my friends were safe and unharmed.

Eventful 150

Eventful Sports Reddit Report 150

Dave Fleet

JANUARY 8, 2023

Along the way she looks at how fake news has spread around events as diverse as Jack the Ripper, the French Revolution and of course within today’s landscape. How to Be Perfect: The Correct Answer to Every Moral Question by Michael Schur. Social Warming: The Dangerous and Polarising Effects of Social Media by Charles Arthur.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

APRIL 4, 2018

When I got into that space, there were no college or university courses on it. Ask smart questions. Over the course of your career, you will have a lot of career choices to make and – if you’re good – opportunities presented to you. Listen more than you talk, and when you do talk, ask smart questions. Twitter was new.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. Of course, without tracking, testing is useless. Google is always testing.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

NOVEMBER 22, 2011

Here’s a question for you: Should you let conversations in social media direct your business? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Of course not. I mean, we’re always talking about how listening and responding is critical.

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Conversation Social Media Aggregator B2B 321