Janet Fouts

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Marketers are freaking out about Facebook

Janet Fouts

” This has a whole lot of marketers freaking out. So of course people think this means now they’ll be seen even less and forced to spend money on ads to push their content in front of consumers. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

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Getting Beyond Content Marketing Hype

Janet Fouts

The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! Me : Uh… well, we can work your marketing message in of course, but what about supporting information?

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7 steps to an effective social media plan

Janet Fouts

Oh, and of course no employee resources will need to be taxed to make it all happen. Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right?

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A Social Networks Approach to Targeting

Janet Fouts

We tend to think of social media as either a network of friends and family or a marketing channel–with a few variations in between. Of course government agencies have been evaluating interpersonal networks for ages and online media is a primary channel of intelligence gathering. Todd Lopez.

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Social Media for the Busy Sales Person

Janet Fouts

Of course that’s a lot of the feedback I got. Next week, on Tuesday January 22 at 1 PM PST I’ll conduct a short 45 minute web class just for people who work in sales and want to understand how to efficiently use social media tools to learn more about their market, turn prospects into leads, monitor the competition.

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How are you going to change the world in 2012?

Janet Fouts

in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. In fact, it’s part of Tatu Digital’s mission for a minimum of 25% of our work to be with non-profits. Add your thoughts in the comments!

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