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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Of course you know this but I’m going to say it again anyway to drive the point home. They didn’t really ask. You never really expected them to get back to you. Why does that scare them?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Source: r/dbrand Of course, you’ve gotta set the tone of your community with rules and guidelines and spend time moderating content.

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How to Build an Incredible YouTube Strategy: Live with Sean Cannell

agora pulse

Want your YouTube videos to stand out amid the myriad video content out there? World-famous YouTube expert Sean Cannell offers solid advice and tips for your video strategy. There has been a lot of buzz surrounding YouTube lately. We asked him to teach us how to build an incredible YouTube strategy for this year and beyond.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Links from authoritative websites are still of course an important signal of authority to the search engines, but social media links now play an increasing and essential role in these calculations as well. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com).

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How Size Matters in the Social Media ROI Debate

Convince & Convert

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Big Brands and Social Media: The Virtuous Circle. Your response should be simple.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Which is why, of course, your business needs a killer social media strategy. surveys, focus groups, test marketing) often spend millions to locate their target markets. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo!

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10 Productive Tasks You Should Be Doing On Google+ Right Now

ProBlogger

Of course I know that it’s important not to waste your time. And keep in mind that hangouts are meant to be loose, so bring your own drink, and remember that you can actually start a hangout on YouTube. The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this. That’s bad news for Facebook.