Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. PR professionals know, of course, that their job is to build meaningful relationships with their stakeholders.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

The developers are often the most active members of their respective communities and they’re using their own software day after day in the course of doing their jobs. Your approach here is one attempt to answer my question, “where is the value in social media for the plumber/accountant/engineer/production worker/waitress etc.

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What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

Google became the dominant search engine yet it didn’t air a single TV ad until last year’s Super Bowl. Of course not. Take it from PR. Need a job for that intern? Just give him to the PR team – anyone can do that stuff anyway. Things are starting to change though. What’s going on here?

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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

is, But They Do Need to Experience It ([link to post]) #gov20 #opengov – Posted using Chat Catcher [link] Luke Steve, I’d really like to see a post from you that focuses on your last sentence, unless of course you have to charge readers your hourly rate for that. Government is a machine, like a car engine.

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