Waxing UnLyrical

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Announcement: The Social PR Virtuoso® Master Course Has a New Home

Waxing UnLyrical

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And I realized that as much as I love, and am proud of, the Master Course ( and I am ), I don’t have the bandwidth to maintain it the way it deserves. What about you?

Course 130
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The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together. 24 (midnight EST).

Course 168
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Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. But very quickly, here are the deets: it’s a 4-module course , soup to nuts (who made that up? Drum roll, people!

Course 100
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A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat. I’ve officially reopened registration for The Social PR Virtuoso® Master Course.

Course 100
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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile).

Upcoming 251
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“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective. That’s the approach I take in the Social PR Virtuoso® Master Course, because truly, that’s all we need to do. And then go do it.

Buy 190
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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

Some are: Hootsuite, Agorapulse, PostPlanner, Zoomph and Sprout Social to both monitor and manage social media; In the Social PR Virtuoso Master Course, “A 3 Step Field Guide to High Octane Listening,” is a guide showing how to keep track of content important to your client on a number of different social and digital platforms.

Strategy 220