Studies Showing Why Your Fans Break Up With You
Mindjumpers
OCTOBER 24, 2011
Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media. To understand this, we must know that 41% of Twitter users followed a brand only to unfollow them shortly thereafter.
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