Don’t be a Pest with “This Social Media Stuff”
Janet Fouts
FEBRUARY 16, 2012
I’m not saying you have to get the CXO on Twitter all day, they’ve got work to do. Set them up with Cotweet or Hootsuite so they can post efficiently and schedule posts out in advance. Show each CXO and what their Twitter reach is, for example, and then the combined company reach. Give them the tools to work smarter.
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