Convince & Convert
OCTOBER 5, 2010
Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Find Your Influencers. Not all Twitter followers have equal ability to amplify. Use twitalyzer.com to find the most influential followers in your network. A score over 30 is fairly influential).
Janet Fouts
FEBRUARY 16, 2012
Do some searches and pull metrics to show the impact of a positive social media outreach from a CXO level. Find their peer group and show them what they are missing, how they could use social media as a collaboration tool and for professional development. Give them the tools to work smarter.
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Convince & Convert
SEPTEMBER 22, 2010
I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis.
Jeff Esposito
JUNE 13, 2011
Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Measuring the number of fans/followers is the least labor intensive metric on this list. For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.
Convince & Convert
AUGUST 10, 2010
Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? If they aren’t you follow up via email.
Webbiquity SMM
SEPTEMBER 15, 2010
How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.
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