Twist Image
AUGUST 31, 2013
Tickets cost $20 and everyone gets a copy of CTRL ALT Delete. Tickets cost $20 and everyone gets a copy of CTRL ALT Delete (thanks, again, Joe). Webinar, Everywhere - Vocus. There are already close to 100 confirmed guests. Special thanks to Joe Thornley and Thornley Fallis for pulling this one together. bluehornet. free webinar.
Webbiquity SMM
OCTOBER 5, 2012
Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Avoid mistakes that will cost you readers? Some of the entries are surprising, but life and the web can be unpredictable. PR Monitoring and Management Tools: Which is Best?
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Waxing UnLyrical
AUGUST 20, 2014
We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Change in reputation? Know beforehand & avoid vanity metrics #measurepr.
Webbiquity SMM
AUGUST 9, 2010
Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.
Webbiquity SMM
AUGUST 23, 2010
Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Among social media pundits, the debate rages on. Is social media ROI measurable?
Webbiquity SMM
MARCH 23, 2011
Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. Geographic/language coverage. Enterprises that do business globally need the ability to track social media mentions across borders and in multiple languages.
Adam Sherk
JUNE 29, 2010
Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. We could make it an educational piece, add some video, link to your blog and make some suggestions for improvement.
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