Small Business Mavericks

MARCH 11, 2015

Here’s something for y’all web wranglers: please tell search engines about your HTTPS URLs! A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them!

URL 70

URL Engineering SEO Issues 70

Small Business Mavericks

MARCH 9, 2012

If you have a low cost web hosting company, then the issue can be even more important. Server side SEO looks at issues such as your web sites URL – do you include the www, or have you dropped it, and if so, have you set up your.htaccess file to redirect all traffic to the non www URL?

SEO 110

SEO Hosting URL Software 110

Small Business Mavericks

DECEMBER 2, 2014

Dayna Rothman at Marketo has a lot of experience in this subject, and her post on 5 Common Infographic Pitfalls to Avoid at All Costs is applicable to more than infographics. Not properly citing your sources — she suggests putting the complete URL at the bottom of the infographic and making sure you list sources for each data point.

Small Business 125

Small Business Reputation URL Applications 125

Small Business Mavericks

MAY 20, 2012

People do still read newspapers, they still look at billboards, and if your URL is easy to follow, they’ll look it up. Ironically, the cost of online marketing is probably a fraction now of what traditional offline marketing used to be. The online world has simply taken them, fine tuned them a little, then profited from them.

Marketing 156

Marketing Discount Newsletter Sports 156

Small Business Mavericks

MAY 28, 2014

A content audit lets you see what’s working and what needs tweaking, and it gives you the chance to fix small problems before they cost you too much. It should include a checkup of page titles, urls, descriptions, keywords, alt tags, and internal links.

Sites 87

Sites Content Journal URL 87