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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Avoid mistakes that will cost you readers? These are the posts that Webbiquity readers have “voted” as the best by their traffic so far. PR Monitoring and Management Tools: Which is Best?

Vocus 155
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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. She reports on the revenue achieved, social media strategies used and measurement systems employed for tracking.

ROI 193
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use. Metrics and reporting. What kind of reporting capabilities does the tool provide? Geographic/language coverage.

Tools 193
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner. ” ‘Nuff said. Elyse DeVries.

Twitter 257
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The Fight for the Future of Influencer Analytics

Convince & Convert

Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. Big news last week as Klout announced a significant overhaul of its influencer identification platform.

Analytics 137