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Best B2B Chatbot Examples

Ignite Social Media

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. Last year, the marketing software platform acquired Motion.ai

B2B 119
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web.

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

Choose your pricing structure Different social media LLCs structure their pricing in different ways, but generally speaking, you’ll want to divide your fees into three basic categories: Start-up costs, which cover all the administrative costs associated with onboarding a new client to your system.

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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

First, as the IAB research also notes, increased competition for limited ad space has led to “higher prices in the cost per click for ads.” Second, ad blocking software is a growing concern. For more on this topic, download the Web Marketing KPIs white paper. More bucks will be required to get the same bang.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. “help desk software&# instead of the product name). Here are 20 ideas.

ROI 191
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9 Ways to Increase Your Brand Visibility

Oktopost

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Data from social listening software can help you maximize engagement, analyze your competitors, and respond to negative feedback. Landing pages, white papers, and other sales assets can help your partners generate more leads.

Brands 75
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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Make sure you not only think in terms of problems but what the problems cost. When speaking with C-level folks, they need to associate pain with cost. An article or video on, say, new software options or how to optimize landing pages is likely to be ignored; after all, they have other smart people who handle those things for them.