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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Stacey Acevero. ” ‘Nuff said.

Twitter 257
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The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. One of my favorite online tools of any type, and software I use frequently with our agency clients is GroupHigh , which I believe to be the best blogger search and contact tool available.

Analytics 137
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The Future of Social Media

Webbiquity SMM

The cost and specialized knowledge involved, however, severely limited its utility as well as the length of messages that could be practically sent. The Internet, and specifically blogging software, solved these issues. The Printware 720 IQ Laster Printer - 1987. Still, distribution was an issue.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Oh, I feel so unclean… Frank p.s. Among my examples were ecosystem, a term that had always been used in reference to organisms, not software (!), stack, a term used in reference to a vertical physical arrangement of objects, not software (!),