Hidden Costs of Listening Silos

| 1 Comment

bills.jpgFirst, listen. Listen first. First, listen. Getting redundant yet? Is that also the way you've set up your own listening activities?

I recently talked with someone whose company has social media responsibilities divided among several executives. Each has a listening arrangement in place: one has an internal team, and the others have outside agencies doing the work. The kicker? All of them may be using the same platform.

I'm thinking there are some opportunities to rationalize costs there.

So here's a deceptively simple question for you:

How much are you paying to maintain multiple, independent listening posts?

  • How many times do you pay for the same software?
  • How many times do you pay for the same data?
  • How many times do you pay for the same analysis?
  • How many people are handling the same posts?
Getting started is great, but the pilot project approach has costs. Are you ready to manage yours?

Photo by Andrew Magill.


1 Comment

Nice point, Nathan ; one thing we always try to keep in mind for our clients is keeping things simple :)

ps when's the next book ?? ;)

Michelle @Synthesio

Comments are now closed for this entry.


About Nathan Gilliatt

  • ng.jpg
  • Voracious learner and explorer. Analyst tracking technologies and markets in intelligence, analytics and social media. Advisor to buyers, sellers and investors. Writing my next book.
  • Principal, Social Target
  • Profile
  • Highlights from the archive

Subscribe

Monthly Archives