Sherrilynne Starkie

JANUARY 27, 2020

Do they have all the social media software and tools they need to do the job? Use each member’s hourly cost of employment to estimate your budget and provide them with guidance on how much time they should dedicate to social media. Don’t forget to factor in the opportunity costs of having team members working on social media.

Social Media 486

Social Media Marketing Proposal Consultant 486

Sherrilynne Starkie

FEBRUARY 18, 2020

Here a software company has published a research report using a hook that’s sure to interest reporters. Ransomware costs Canadian companies as much as $2.3 You spend time and talent in writing and posting articles, but the expected web traffic just never materializes. After a while you give up on the blog thinking it’s a waste of time.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 18, 2017

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Because Facebook ads are so highly targetable, they are extremely cost efficient. According to AdEspresso, the average cost-per-click for Canadian advertisers is 20 cents.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

AUGUST 15, 2018

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. First of all, it’s easy to buy followers and costs as little as $10 for a thousand.

Influencer 199

Influencer Campaign Report CPM 199

Sherrilynne Starkie

JANUARY 29, 2018

And of course, software skills are paramount. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). A good social media consultant will be au fait with: Google Analytics and Tag Manager.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

MAY 22, 2018

I use some great software that makes it easy to design gorgeous looking documents. Designrr doesn’t cost the earth either so I’m pleased with the ROI. This one will focus on the tools that a PR pro uses to get the job done.). I love Designrr. eBooks for Content Marketing. eBooks for Content Marketing.

eBook 207

eBook How To Overview ROI 207

Sherrilynne Starkie

JUNE 29, 2014

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Sysomos 333

Sysomos Analytics Tools Radian6 333