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COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. My response?

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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Monetization: Social Network Advertising is a post from: Laurel Papworth- Social Network Strategy.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

As previously stated, users in the social news sphere find what’s newsworthy (e.g. Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. I simply cannot give any of these up in favor of another.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

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Social Media: Web Developer and Agency Ripoffs

Laurel Papworth

. &# A whole reworking of the site which will cost you plenty $$$$&# – to add a Paypal button! Ok, maybe that is personal choice – yuk – but a paypal button costing thousands of dollars? Social Media: Web Developer and Agency Ripoffs is a post from: Laurel Papworth- Social Network Strategy.

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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) Public Sector web 3.0

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EVENT: Social Media World Forum in Singapore

Laurel Papworth

EVENT: Social Media World Forum in Singapore is a post from: Laurel Papworth- Social Network Strategy. Twitter: Measuring clickthrus Social Media Metrics (10). Social Media Emmy: Australia’s Scorched.tv (5). Social Media Courses: Sydney, Brisbane, Hong Kong, Singapore (0). Will I see you there?

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