Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

JULY 15, 2009

Access to these social media communities is free. The only substantial cost for you is time. The best part? We’re seeing an incredible paradigm shift from a paid model to a virtually free model. How many of you would really want to ignore such a viable source of business that comes at such an affordable price?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Look at their policy about servicing you from the get go.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. As a result, engagement goes up as the page appears very active.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MARCH 17, 2010

Social Media isn’t only Social Networks. This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Do the same thing for your social networks, and your other interactions. It makes your client feel special.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 19, 2008

but I was an early adopter of social networks from when I first opened my 3.5″ On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour hour (after a flat rate of $9.95

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 15, 2015

LinkedIn’s objectives to turn Rapportive into a tool for LinkedIn intelligence rids Rapportive of what it was truly useful for: to learn all social networks an email address and person was associated with. Clearly, people focused apps can coexist but still be completely awesome and super useful.

Data 100

Data Tools Bookmarklet Social CRM 100

Techipedia: Tamar Weinberg

JUNE 30, 2008

I hate to start over building the network, though, especially since it’s very likely that Plurk will have the same scaling problems. The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. But PLURK? I LOVE PLURK! It works for that purpose just fine.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

MARCH 22, 2011

Gmail is free, but the storage space will cost more money.). RTM is free, but extra functionality such as mobile access costs $25/year.). Rapportive is a social CRM, giving you important information about the person who is emailing you. Free for video/IM, but phone plans cost money. 30/domain one time cost.).

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money?

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. If we allow ourselves to continue without correcting the problem, sooner or later that internal conflict will undermine our efforts and we will be forced to compensate. Moral of the story: We need to be true to what we know to be right.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. 8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? Social Media for SEO vs. Customer Engagement : You should be doing social media for customer engagement (relationships) but also for SEO value.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Does the fact that their costs come in the form of materials and mine in the form of time make theirs any more ‘real’? I explained multiple times that I did, in fact, donate coverage and advertising space to good causes but that I did not feel a large corporate-backed, co-branded initiative of this kind was truly not for profit.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Dave : Well, it’s hard to say!

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. High costs don’t always translate to better quality. Finally, I haven’t tried it yet, but Viralheat sounds promising , especially for the cost. There’s a LOT of bad information out there.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Other Social Sites Join a new social network and then invite everyone you’ve ever emailed in your lifetime to the service by submitting your entire Gmail address book when the service requests it. di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Write Your Social Media Plan in 8 Steps (Skyline Trade Show Tips): Need inspiration to get your social media plan in play? 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? These 8 steps are clear-cut and will guide you through the process.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. I have another account that is faith-based. And that’s a shame, you know? I’m not just a business person.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 2, 2010

Facebook is not just a social network anymore; it is a society. Having a simple, yet totally functional design, is a reason why I have could say that Facebook is my winner among all social networks of its kind. The first image is free, but each gift thereafter costs $1. Now, I’m networking with bloggers.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. The 10 Commandments of the Social Web : Building a social network? At the minimum, you need to follow some rules, according to Nick O’Neill.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 24, 2010

Simply give a person a 3 or 4 sentence email explaining what it is & does why it was created how it can benefit them and then…if it is something where incremental access costs next to nothing (like a SAAS offering) then give them a free account to check it out.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. I just want to control the flow of information coming to me from my social network. Hear me out.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Anyway it all depends on your own background, mine is more practical web stuff and not social networking. I’ve come from SEO and social networking backgrounds. For you, this means practice and true application of acquired skill. SEO is easier to get started and get stuck into from my novice point of view.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. As a blogger, you have the potential to reach a tremendous audience.

Blogger 103

Blogger Yahoo Buy Twitter 103