Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Costs for audio-visual, technical and signage requirements can give you sticker shock.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

SEPTEMBER 16, 2011

IBM: Companies need more community managers – this is a great look into the way that IBM sees social evolving and how businesses will need to adapt to continue to be successful. Football social network Bantr expands from the UK into Spain and Italy – this is not football, but rather the game we Americans call soccer.

Social Networking 30

Social Networking Blogger Cost Questions 30

Jeff Esposito

APRIL 1, 2013

Aside from the cost of a Jive or Lithium, creating your own community comes with the task of recruiting users to the platform and keeping them coming back. Is community something that needs to be owned or can companies be successful leveraging the major social networks? What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

DECEMBER 10, 2010

This is especially vital for companies who rely on social networks as their broadcast platforms. And if you are whining about the cost of hosting your own blog, the price shouldn’t be prohibitive as you can do it for under a $100 a year if you wanted to, which breaks down to $8.33 per month.

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). Facebook is the world’s largest social network. We all are smart enough to know that there is no free lunch.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 6, 2012

It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising.

Cost 51

Cost Study Social Media Press Release 51