Direct Marketing Observations

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Competing with Free

Direct Marketing Observations

We’re asking local SMB’s to compete with big brands who give stuff away for free, by forcing them to give stuff away for free too that will either be a) costing them more than they can really afford or b) not really having the same impact on the consumer as it would if it was coming from the big brand. So how do you compete?

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Social Media Marketing:Do you know enough to know where to begin?

Direct Marketing Observations

That can certainly affect any and all social media marketing efforts, as well as marketing efforts in general. However, I do want to point out that the barriers for entry into social media are relatively low. In fact your only costs when first starting out will be or could be design and labor. I rely on my network.

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10 Social Posts to Save and Share

Direct Marketing Observations

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. Here are 10 of my most recent favorites. See what you think. 3) When you see a whole bunch of rabbits together, what do you call them?

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What or Who will Continue to Shape our Social Media World?

Direct Marketing Observations

It’s social messaging at it’s finest. Smart phones -As we continue to move away from the desktop, and as the cost continues to drop and functionality rises, pretty soon, everyone will be armed with a device that will replace the television, the theater, the land line, the desk top computer and email. Social commerce?

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This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

Every executive understands the numbers associated with keeping a customer versus the cost of acquiring one, yet Service rarely has a seat at the executive table. Tags: customer service social media jason breed marc meyer Netsol Social Networks. Another way to follow along is to use our LIVE page as well.

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The relationship viewed as transactional

Direct Marketing Observations

Because of this, and because of the social web, that potential for celebrity exists at every turn. But it comes at a cost in 2 forms. Tags: Facebook social media danah boyd josh harris marc meyer privacy readwriteweb shel israel Social Networks. Our society devours celebrities as three squares a day.

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It’s Time to Rethink Facebook

Direct Marketing Observations

And then there’s that whole contextual advertising thing taking place on the social network. in some cases, upwards of 40% have decided to take “a break” from the social network. I’m not either, but that’s a pretty good reason to leave too. So my question is this. Forty percent is a lot.

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