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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Anything that measures social interaction. Share this on Bebo. Tweet This!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. She was recently named CEO of Yahoo!, She’s actually the second woman from Wisconsin to lead Yahoo! Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. April Dunford.

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