Buzz Marketing for Technology
FEBRUARY 9, 2011
I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.
Buzz Marketing for Technology
JUNE 20, 2012
With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. It’s a shot in the dark, which not only costs dearly but forecloses on other opportunities. Posted in Advertising ROI Strategy.
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Buzz Marketing for Technology
OCTOBER 14, 2008
While I agree in general Leo, I think a more accurate sentiment is “don’t overplan.&# I think some planning is important, as you stated, but the difference now is plan relative to the cost of failure or changing. Mike Tieden. bugmenot Says: October 12th, 2008, 21:02 pm. it’s “hierarchy&#.
Buzz Marketing for Technology
JUNE 27, 2008
Track things like audience/community sentiment (positive/negative) if you want to map effort to results. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Listen to thought leaders in other areas, and see how their ideas apply to you. Don’t forget podcasts.
Buzz Marketing for Technology
JUNE 27, 2008
The only disappointing fact is that still other companies are not taking note - they are still outsourcing, purely for cost reasons. people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain [.]. Social media and SaaS tools are the levers that move us over the mountain.
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