Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JUNE 17, 2010

But at what cost? Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. I look at it a little differently.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Buzz Marketing for Technology

FEBRUARY 9, 2011

A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch). PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Writtent Blog

JULY 16, 2013

One of the reasons to blog is that it’s an avenue to provide value to your prospects without cost. It’s Easy ROI. Anyone who says that it’s difficult to ascertain the ROI of content marketing might not be doing it right. Why is it so effective? Other People Are Already Creating Content. It’s Not Demographic-Specific.

Sysomos 88

Sysomos Hubspot SEO ROI 88