Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. I'm currently using SM2 for most of my clients, and like how easy it is to use.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr Alterian SM2 257

Convince & Convert

AUGUST 18, 2010

And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. But at the end of the day, it’s a time and cost expense that is meant to generate business. So, it's not that PR professionals don't think these questions are important.

Questions 160

Questions Social Media Consultant Education 160

Buzz Marketing for Technology

FEBRUARY 9, 2011

A good DIY choice for small brands looking for a no cost option. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when. Cost is one flat fee for up to 40 seats with support. You can also download the data and operate on it as well in CSV format files. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275