Waxing UnLyrical
MAY 2, 2011
ROI (a.k.a. They might also ask slightly less obvious questions like, “Have I met new suppliers who reduce my costs, via this Facebook community I am building?”. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact. Guest post by Jackson Wightman. return on investment) is important.
Waxing UnLyrical
FEBRUARY 7, 2014
I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. measurepr.
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Waxing UnLyrical
DECEMBER 4, 2018
Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. This provides the optimal environment for higher ROI when partnering with the influencer. Backpack Boy is a macro-influencer.
Waxing UnLyrical
MARCH 18, 2015
When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. Sometimes, looking at ROI makes sense but in other instances, the R is simply not quantifiable. You could look at the opportunity cost. Well that’s all fine and good. That seems to work for some people. This is always a good one.
Waxing UnLyrical
JULY 20, 2016
Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. how much does it cost to run your business? According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. Guest Post by David Klein.
Waxing UnLyrical
NOVEMBER 3, 2010
A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We both like smart measurement. “Which happens.&# Regardless, thanks for visiting!
Waxing UnLyrical
JULY 12, 2011
Mike Donatello asks if it is cost, time, or possibly ignorance. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. We also discussed summer reading lists.
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