The Social Media Incubator
JULY 10, 2013
What neither of these scenarios take into account is the cost of your campaign – what you spent to attract those sales. To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. Let’s say those 1,000 ad views in both scenarios above cost you $100.
The Social Media Incubator
JULY 19, 2013
If you don’t, it will become difficult to keep up with content and it will cost you valuable time and money. First, you need to make sure the implementation of your social media campaign isn’t sporadic. In other words, have a social media plan in place. Integrate, integrate, integrate.
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The Social Media Incubator
OCTOBER 20, 2011
Compare the cost of a Super Bowl ad to a Facebok ad. If you are still wondering how social media is worth your investment, now is the time to learn how measurable social media can impact your ROI. The latest Ford Explorer ad on Facebook generated more traffic than a Super Bowl ad. That’s a no-brainer. Only 14% trust advertisements.
The Social Media Incubator
DECEMBER 31, 2009
Networking platforms have given companies a cost-effective solution to grow their businesses without the multi-million dollar budgets of larger companies. On April 12, he posted that it had reached 200 million. That’s 549,450 new users per day! Now you show me a company that’s had that kind of growth!
The Social Media Incubator
NOVEMBER 2, 2011
In a recent article in Ad Age , reporter Judy Shapiro explained that the Internet Corporation for Assigned Names and Numbers (ICANN) proposed the release of a new Top-Level Domain (TLD) Program. TLD’s are what falls at the end of a domain: com,net,org,biz, and so on. ICANN believes there is a market out there for more specialized domains.
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