Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Marketers are being forced to find ever more cost effective ways of engaging with users. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. In terms of rate of response, the simple SMS dominates the market. A few statistics…. Implementation.
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