Jeff Esposito

JUNE 29, 2011

If you find yourself in this position, don’t let the acronyms KPIs and ROIs spook you. To measure the value to the business, count the number of interactions and multiply that by the general cost in man hours for handling these types of calls.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). ROI is not a unicorn, proving value for social activity is necessary and not something that is open to interpretation. We all are smart enough to know that there is no free lunch.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. 24% reduction in newspaper ads. 17% less in radio/TV ads.

Cost 51

Cost Study Social Media Press Release 51