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How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

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The cost savings and ROI boost of centralized data. In this independent report, Forrester Research’s Joseph Stanhope shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub. This independent report discusses: The components of an online marketing suite.

Analytics 139
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5 Surefire Success Tips for the Modern Entrepreneur

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Thanks to the Internet, today’s SMBs can craft cutting-edge marketing campaigns that deliver outstanding ROI without spending much money. If you can’t achieve profitability within the first few months, you may want to rethink your plans. Leverage Distinctive Marketing.

Tips 156
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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

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The ROI of PPC can be considerable, if you have enough cash freed up to invest. So, costs for that type of marketing are nominal (unless you hire an agency or employee to help you out). And remember that you don’t want to spend any of your funds on a marketing campaign that may not have much ROI. If you don’t, that’s ok.

Retail 127