Buzz Marketing for Technology
MAY 28, 2014
Disconnected and unable to adequately track and optimize media spend, marketing organizations struggle with lead velocity, mixed data quality and a lack of ability to attribute results back to the source or measure ROI. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.
Buzz Marketing for Technology
JANUARY 3, 2018
Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!).
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Buzz Marketing for Technology
NOVEMBER 9, 2011
Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Sent 27% less email.
Buzz Marketing for Technology
FEBRUARY 10, 2016
ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening. Here are three key takeaways from the webinar: Customer Centric? – How can you declare that you are customer centric if you don’t do Social Listening!
Buzz Marketing for Technology
NOVEMBER 17, 2010
Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. It’s a great double sided ROI story for Social Customer Support. Share this on Reddit. Share this on FriendFeed. Tweet This Post.
Buzz Marketing for Technology
APRIL 30, 2013
Any manual effort or IT hours should be estimated in advance, as well as any possible ongoing financial outlay beyond upfront costs. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' Test everything.
Buzz Marketing for Technology
MARCH 11, 2010
To me this is the most fertile area on which to prove ROI. Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that?
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