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From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

Buffer Social

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Trade shows are another great example: They cost a lot of money, but when I finally made the investment four years into starting the business, it doubled our sales.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. According to this New York Times article , most businesses make very little money off the deal (if any at all). Then ask yourself, is Groupon a cost effective and ample approach to reach my objective?

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Small Business Owners Hopping Mad Over Amazon’s New App

Small Business Mavericks

Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Of course, the product has to be an exact match.

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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways.

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Online Coupons For Small Business – The Good, The Bad And The Ugly

Small Business Mavericks

Are online coupons good for small businesses? It all comes back to management and control – lose control and you can cause serious damage to your business. That was the case with one (of many according to social gossip) business who decided to run a campaign through Groupon. leaving the retailer with $7.50

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What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. This type of CRM data can be collected from multiple online and offline sources.

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Corporate America steps up to deal with #COVID-19

Janet Fouts

Apple shut down their retail stores , offered expanded its sick leave policy to cover family issues, set up work from home guidelines. Warby Parker retailer closed all stores to March 27 and will pay retail team members as though they were working. and donated $15 million to a global fund for COVID-19 response.

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