Convince & Convert

MARCH 19, 2018

But to achieve this low cost, your video must abide by a few principles. Reddit, Snapchat, and platforms like Outbrain all provide platforms to reach your audience. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.

CPM 150

CPM CPA ROI Campaign 150

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Share this on Reddit.

Report 191

Report Social Media B2B Newsvine 191

Harp Interactive

SEPTEMBER 13, 2010

Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan.

SEO 313

SEO Social Media URL Engineering 313

Buzz Marketing for Technology

MARCH 11, 2010

To me this is the most fertile area on which to prove ROI. Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Webbiquity SMM

MARCH 13, 2019

However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. There’s no cost to get started. Ultimately, they can be exponential.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Reddit. Share this on del.icio.us.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

DECEMBER 27, 2010

– But the ROI on this effort is still squishy at best. “Squishy at best&# is what Gleanster is calling the social media marketing ROi, they’re saying that “Brands are still trying to determine the value of a Facebook fan…&#. Share this on Reddit. That’s totally right-on target. Tweet This!

Research 113

Research Report Cymfony Social Media 113

Saying It Social

MAY 18, 2010

It’s been my experience that when implemented correctly it can take up to 6 months or so for a quantifiable ROI to begin to surface. Time and time again I have clients ask me to show them the ROI they will incur from social media marketing and I have to tell them that time will tell. Comment by akstout18 | May 18, 2010 | Reply [.]

Social Media 168

Social Media Marketing Small Business Cost 168

Bill Hartzer

MARCH 15, 2010

It’s about optimizing your website marketing plan so that your website delivers ROI. For pay per click through the Google AdWords program, the average cost per click (CPC) is $1.76 Average Cost Per Click: $1.76 Average Cost Per Click: $2.71 Share this on Reddit. What if they paid for their visitors?

Engineering 130

Engineering Adwords Directory CPC 130

The Marketing Blog

DECEMBER 24, 2009

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” I think ROI should always be a consideration but I don’t think it should be the only consideration. [In Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

The Marketing Blog

AUGUST 3, 2010

A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. Don’t take your opportunity costs for granted. Of course, reaching people on social media is easier said than done.

Social Media 52

Social Media Tools HootSuite Marketing 52

Webbiquity SMM

JANUARY 2, 2013

The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Need more evidence that measuring social media ROI is hard? B2B Lead Blog ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MARCH 27, 2019

Similar to Reddit, Quora relies on a credit-based upvoting system. You’ll also have to set a Cost Per Action (CPA) and pay on a CPM basis. That way, you prove the ROI of your Q&A sessions. The queries range from “Who would win in a fight between Superman and Captain Marvel?” to “How to market on social media.”.

How To 102

How To Marketing Notification Case Study 102

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road. Answers Yahoo!

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Layering on social media tactics for support can also decrease your contact center costs. Share this on Reddit.

ROI 198

ROI Microblogging StumbleUpon Digg 198

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

The Way of the Web

APRIL 7, 2011

I can’t remember where I first saw their offer mentioned (Possibly Reddit ), but if you emailed them via an address listed on their blog, they offered to send a T-Shirt and a cool little trading cards booklet which I can’t find to photograph right now. So quick maths time: Remember the costs? Design: $500. Shirts: $4000.

CPM 33

CPM Marketing Postrank NoFollow 33

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Can those results be tied back directly to sales, and therefore ROI? When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it?

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Keyhole.co

DECEMBER 12, 2023

You can also track each influencer’s performance to maximize ROI. Platforms supported: Facebook Instagram Twitter YouTube WhatsApp LinkedIn Reddit Tumblr Cons: LinkedIn functionalities are faulty The user interface often faces issues with larger categorization sets Pricing: Prices for subscriptions are available on request.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Buzz Marketing for Technology

MARCH 23, 2010

The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Share this on Reddit. Tweet This!

Social Media 211

Social Media Retail Loyalty B2B 211

Social Media Strategies Summit

FEBRUARY 21, 2019

For example, If you sell a brand new kind of ink, look for the thriving and passionate community of writing pen, bullet journaling, and hand lettering fans on Facebook, Reddit, Twitter, and Pinterest. In Anaheim, Vanessa and I will be talking specifically about how we measured ROI during our keynote. Our ability to measure engagement.

Influencer 100

Influencer Authentication Guidelines Communities 100

SocMed Sean

JUNE 16, 2018

Paid media can ad up to an expensive cost quickly. You need to do an ROI analysis on whether it’s worth paying for traffic, based on how you monetize your blog. Try finding conversations on Twitter, LinkedIn, or Reddit where the article might be helpful to other people. Be cautious, though.

Google 272

Google Analysis Reddit Engineering 272

Kikolani

SEPTEMBER 17, 2015

Social media lead generation isn’t just cost effective, but it produces actual results; reducing costs by 45% and increasing revenue by 24%. That’s almost double the ROI! Reddit is easily one of the largest forums on the internet today. This article highlights several companies that have reached out on Reddit.

Social Media 60

Social Media Forums Discount Reddit 60

Buzz Marketing for Technology

JULY 7, 2010

Start with making sure the ROI of each program supports the business goals. Forget that they haven’t bid out the work in 3 years (no competition=greater margin) and they are already in your system (low cost of support, faster payment = greater cash flow). Now the reality: It costs 3-5x more to acquire vs. retain a customer.

Groups 183

Groups Groups B2B Forums 183

Bill Hartzer

AUGUST 31, 2010

Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. What was the client’s ROI of their search engine optimization efforts? Do you have experience managing PPC – Pay Per Click, CPC – Cost Per Click, and other bid management campaigns? Do you offer ROI analysis? If inactive, why?

Engineering 150

Engineering Questions Company CPC 150

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

NOVEMBER 30, 2016

The first course is free; the full track costs $426.). Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities. Diploma in Social Media Marketing. Offered by: Alison. Topics include: Twitter.

Class 40

Class Skills Social Media Marketing 40

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. If we sell out we might make money but the cost is way to high. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. ROI… Reply Itamar Kestenbaum March 23, 2010 at 3:23 am Yes – it is a 12.5% Make sense?&# If $200 is spent to make $225.

Communities 237

Communities Twitter Web 2.0 ROI 237

Buffer Social

JULY 25, 2019

This quote from Reddit founder Alexis Ohanian speaks a lot of truth to the world of social media today (and the world at large). Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. There are so many data inputs. .

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Keyhole.co

NOVEMBER 19, 2020

Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Cons: Pricey, especially considering the limited number of users for the cost you pay. Social Media Analytics costs $89 Euros per month, Social Media & Web Monitoring – $149 Euros per month. Mentionlytics.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

SEPTEMBER 16, 2021

Cost : What’s your budget? Features : Organize and read RSS feeds, AI assistant, track keywords across news sites and Reddit and share content with your team. Finding the right tools that fit within your workflow and proving your investments via ROI is a delicate dance. Do you need an approval process or multiple users?

Social Media 145

Social Media Tools Curation Price 145

Webbiquity SMM

AUGUST 2, 2010

They need to cut costs. 2010 Lead Generation Marketing ROI Study (32 pages). This report explores the state of current b2b lead generation efforts and, more importantly, provides recommendations for marketers on how to improve both the productivity of lead generation programs and the measurement of ROI. Share this on Reddit.

Report 174

Report Social Media B2B GPS 174

Hootsuite

FEBRUARY 24, 2021

Why does social media marketing cost so much? According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. While those who work in social may be disproportionately called upon to justify costs, building a sound business case is good practice.

Questions 141

Questions Social Media HootSuite Marketing 141