Buzz Marketing for Technology

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

So how much did this targeted advertising cost you say $100, $200, $1000?? Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk. Share this on Reddit. Now that’s the future of contextual advertising! Tweet This! Share this on Facebook.

B2B 273
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Share this on Reddit. It’s a great double sided ROI story for Social Customer Support. Subscribe to the comments for this post?

Brands 243
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The Perfect Storm in Customer Service

Buzz Marketing for Technology

Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. Share this on Reddit. But the back side of those objectives is where the perfect storm lives! Tweet This! Share this on Facebook. Share this on Linkedin.

RSS 171
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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Share this on Reddit. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

B2B 198
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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. Share this on Reddit. Which is what the CEO and the market wants from you anyway!). It’s a tender sapling that needs to be nourished. Tweet This! Share this on Facebook.

B2B 206
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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

which cost a Best Buy employee his job for posting it. Share this on Reddit. But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. Yes I have seen the iPhone4 vs HTC Evo video (hat tip to my life long buddy Steve Schnoll at SuccessFactors for making me watch it!) But I don’t care either. Tweet This!

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Share this on Reddit. Can your social media activities cost you your job? Share this on Linkedin. Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired!