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Social Media Success Starts with Listening

Webbiquity SMM

&# Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Find out who’s talking. Social media marketing is about earning your audience’s attention. Share this on LinkedIn. Tweet This!

SM2 189
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. Accuracy is most problematic for mid-sized firms that have too many brand mentions to track manually but can’t justify the cost of the most sophisticated tools. Share this on Bebo. Tweet This!

SM2 187
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

It’s a fascinating process,&# Dennis Franczak explains why social media optimization (SMO) is now taking center stage in online marketing and how to go about it successfully. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio.

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Essential tools for influencer marketing

Socialmedia.biz

I have integrated it into my processes and don’t cede ground when and if clients or colleagues refuse. SDL SM2 — I have always loved SM2 by SDL. And the haters can always engage 100% via email if they like. There’s apps for Android, iPhone , iPad , and there’s even a BaseCamp app for Kindle Android tablets.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries. And she’s amazing.

Twitter 257
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. But at the end of the day, it’s a time and cost expense that is meant to generate business. So, it's not that PR professionals don't think these questions are important.

Questions 161