Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Marketers are being forced to find ever more cost effective ways of engaging with users. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. This isn’t as tricky as it may sound, as again you can incentivise the process. A few statistics…. Implementation. Tracking Success.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The product life cycle goes through multiple phases, involves many professional disciplines, and requires many skills, tools, and processes.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Has a documented process. Has a flexible process. Processes are vital, but inflexible processes are recipes for relationship disaster.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Possible downsides are cost and lack of flexibility. Make sure your SMM partner has a process that suits your taste. Documented process. Any SMM expert should have a documented workflow process. The advantage here is, or should be, full integration with all advertising activities. Are their resources in-house?

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

For the next part of the process, it was crucial to obtain the most signatures. ” Although Timberland has committed itself to many social responsible projects causing costs to rise, its earnings have not taken a hit and in fact are also rising.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.